Telephone Bookings Service
This service is increasingly popular with motor dealers as they find
their customers are becoming less loyal to the dealer who sold them a
car for subsequent servicing and MOTs. For most dealers, servicing
delivers the highest levels of gross profit within their business.
Making, for many dealers, the under-utilisation of service
facilities the greatest threat to their profitability.
Profiad-DA addresses this problem by calling customers with a
timely reminder when their service or MOT is due. Encouraging
them to set an appointment, there and then, on the phone. We
follow-up with a letter reminding them of the date and tme. We
also handle any booking changes and simple enquiries on behalf of the
dealer. more >>
CSI Rapid Repair Service
Measuring customer satisfaction is an important tool for helping motor dealers improve their business. Manufacturers also use it as a key part of how they evaluate the performance of the dealers in their network. Being seen by a manufacturer, as having a low Customer Satisfaction Index (CSI), can leave a dealer in a difficult position. Tthe dealer will need to commit addtional resources, to increase the CSI, while, at the same time, the manufacturer will often be withdrawing support as a result of the low CSI.
The Profiad-DA CSI Rapid Repair Service is a short term measure that is designed to reverse the downward trend in CSI. While the service is in operation, a Profiad-DA Service Agent makes a customer satisfaction call to each customer who visits or contacts the dealer. Every week, a full set of reports and analysis is sent to the dealer so they can measure progress and take any action that is necessary. more >>
Our approach to developing CRM programmes
Profiad-DA 's approach is to iinitially introduce basic services such as Telephone Booking or CSI Rapid Repair. These services give fast and demonstrable financial benefits while requiring minimal commitment or investment by the motor dealer.
If required, we can then develop more sophisticated CRM programmes that address the motor dealer's longer term objectives. Either, through us running programme or by helping the dealer develop their own in-house capabilities.
Targeted model launch and test drive promotions
Profiad-DA can develop creative communications to help motor dealers promote the launch of new models or to encourage test drives. We can ensure minimal wastage by targeting the message to defined areas and demographics. Using highly targetable media such as:Mailings
Door-drops
Outdoor
Radio
Our staff have experience, gained within international agencies, in planning and buying both advertising and direct marketing media.
Integrated CRM
In addition to providing the promotional programmes described above, we also provide the full range of customer retention and prospecting communications. These are often of particular interest to motor dealers who are rewarded and/or penalised by manufacturers based on the quantity and quality of the communications they produce.
We can develop a fully integrated communication programme, utilising:
Direct response advertising
Public relations
Radio advertising
Mailings
Inbound and outbound telephone
Web development
Magazines
Events
Marketing databases
Motor dealers are often frustrated by the amount of time and
resources that have to be devoted in order to make good use of
marketing information. Profiad-DA can solve these problems,
either by taking them off your hands, or helping you develop better
in-house systems.
Our senior database experts have over 20 year’s experience of
building, managing and using marketing databases both in the UK and
overseas. This has included developing systems for Toyota and BMW. We provide a full range of services including:
Database management
Data cleaning and enhancement
Prospect list buying
Geodemographic targeting
Retail site location
We can help you develop your own programmes
Some motor dealers do not want to outsource their CRM operations,
but want to develop and improve their in-house capabilities.
Profiad-DA is willing and able to help with this. The systems we
have developed are entirely modular, so you can have as much, or as
little, within the in-house operation as you like. We can provide:
Service Agent recruitment and training
Telemarketing systems
Database systems
If you would like more information please contact us
Telephone: 02920 881001
Email: hello@profiad-da.biz